♦ LANCERS ♦
ROSÉ FREE WINE
Lancers free is the first Portuguese alcohol-free wine.
Launched in 1944, the brand Lancers has been, since then, a case-study for success in the José Maria da Fonseca portfolio.
The visit of Henry Behar, an American, to José Maria da Fonseca, prior to the Second World War end, and his idea of launching a rosé wine in the United States, became in fact, the absolute turning point of the company’s business.
Lancers distribution throughout the north-American market allowed half a million cases to be sold the mid sixties. Lancers sales soared remarkably, reaching 1 million cases in the late 70s.
Since the beginning Lancers image has represented an appealing, easy-to-drink product, with a readable name (the wine was christened “Lancers” in homage to one of Mr. Behar’s favorite paintings: “Las Lanzas” by Velázquez), versatile with every type of food, accessible to young generations of north-American’ consumers, meeting all the requirements of a wide range drinking moments. Aware consumers’ new concerns and trends, and with the purpose of creating more consumption situations, José Maria da Fonseca decided to launch a new Lancers Rosé Free. It is an alcohol-free wine (due to dealcoholization physical process), aimed at wine lovers who, for whatever reason, prefer to drink a non-alcoholic wine.
♦ REGION ♦
♦ VINEYARD AREA ♦
♦ PRODUCTION ♦
♦ BOTTLING ♦
♦ GRAPE VARIETIES ♦
♦ ANALYSES ♦
♦ STORAGE ♦
♦ SHELF LIFE ♦
DRINK WHILE YOUNG
♦ TASTING NOTES ♦
Pink with reddish hints
Red berries, roses and tropical fruit
Light, soft, fruity and refreshing
♦ VINIFICATION ♦
Red grapes are fermented as white grapes for rosé at 16ºC. After fermentation takes place, the wine is dealcoholized due to dealcoholization physical process (Spinning cone).
♦ AGING ♦
♦ SERVING SUGGESTIONS ♦
Serve on its own or with any kind of food. Lancers goes very well with salads, chicken dishes, Italian and Mexican food. It should be served well chilled at a temperature of 5ºC.