♦ LANCERS ♦
WHITE FREE WINE
Lancers free is the first Portuguese alcohol-free wine.
Launched in 1944, the Lancers brand has been a case-study for success in the José Maria da Fonseca portfolio ever since.
The visit of Henry Behar, an American, to José Maria da Fonseca, prior to the Second World War end, and his idea of launching a rosé wine in the United States,became in fact, the absolute turning point of the company’s business. Lancers distribution throughout north-American market allowed half a million cases to be sold in mid sixties. Lancers sales soared remarkably, reaching 1 million cases in the late 70s.
Since the beginning Lancers image has represented, an appealing, easy to drink product, with a readable name (the wine was christened “Lancers” in homage to one of Mr. Behar’s favorite paintings: “Las Lanzas” by Velázquez), versatile with every type of food, accessible to young generations of north-American’ consumers, meeting all the requirements of a wide range of drinking moments.
Aware of consumers’ new concerns and trends, and with the purpose of creating more consumption situations, José Maria da Fonseca decided to launch a new Lancers White Free. It is an alcohol free wine (due to dealcoholization physical process), aimed at wine lovers who, for whatever reason, and in particular situations, prefer to drink a non-alcoholic wine.
♦ REGION ♦
♦ VINEYARD AREA ♦
♦ PRODUCTION ♦
♦ BOTTLING ♦
♦ GRAPE VARIETIES ♦
♦ ANALYSES ♦
♦ STORAGE ♦
♦ SHELF LIFE ♦
SHOULD BE CONSUMED WHILE VERY YOUNG
♦ TASTING NOTES ♦
Tropical fruit (pineapple)
Light, soft, fruity and refreshing
♦ VINIFICATION ♦
White must is fermented at 16ºC. After fermentation takes place, the wine is dealcoholized due to dealcoholization physical process (Spinning cone).
♦ SERVING SUGGESTIONS ♦
Serve on its own or with any kind of food. Lancers goes very well with salads, chicken dishes, Italian and Mexican food. It should be served well chilled at a temperature of 5ºC.