THE TALK OF THE WORLD
THE NEW PERIQUITA CAMPAIGN
“The Talk of the World” is the new Periquita campaign, the oldest still wine brand in Portugal. Present in our lives since 1850, Periquita launches this campaign to convey its legacy to the consumer and reinforce its presence worldwide as one of the most exported Portuguese wines.
This campaign reveals the authenticity, the character and the ability to adapt by Periquita over 172 years, communicating with a modern tone, using the more recent videos and illustrations. The tagline “the wine that blends its history with our own” aims to bring the consumer back to historical moments that happened after the creation of the iconic Periquita brand, using two important figures from history, both national as well as international: Eça de Queirós and Van Gogh.
“The brand Periquita has been able to adapt over the years with a strong presence, not only in Portugal, but the whole world. We currently sell to more than 70 countries, such as Brasil, Sweden, USA, Canada, all over Europe, making Periquita one of the most exported Portuguese wines. We wanted to develop a campaign that promoted the history, the legacy and the presence around the world, reflecting the innovation and originality of Periquita”, states António Soares Franco, president of José Maria da Fonseca.
With the objective of promoting modernization and the brand evolution, this campaign, developed together with the agency Adagietto, illustrates historical elements living in harmony with contemporaneity. These elements are part of the integrated communication, from the key visual identity, to the promotional videos, explains Giba Barros, CCO from the creative agency: “The more we learned from the history of Periquita, the more fascinated we became. A Portuguese wine that travels the world for so many years, must have so many stories to tell. We began by imagining it in the great feats of mankind since 1850, so it could have ben part in unimaginable moments of world history. We reflected this though in our concept and campaign: the Talk of the World since 1850”